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Vplyv turizmu na ziskovosť subjektov priemyslu zábavných činností
Strelová, Andrea
Strelová, A., The impact of tourism on profitability of the entertainment industry's subjects. Bachelor thesis. Brno: Mendel University, 2019. The main objective is to find the answer to the question whether tourism has a positive impact on the en-tertainment industry or whether it has a beneficial effect on the profitability of these companies. By empirical verification, it has been found that tourism has a beneficial effect on the profitability of subjects in entertainment activities for re-gression models. For the correlation coefficient, the results are not so unambigu-ous. For all relations, the dependence of variables was found, but not all relations refer to positive dependence.
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People as objects of entertainment industry - Objectificationof human body in enteratining media contents
Lipoldová, Anna ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
Diploma thesis People as objects of showbusiness examines the problematics of objectifying of human bodies in the world of showbusiness. The main purpose is to warn about the existence of objectification and related sexualization of human body, which is often presented in media such as print, advertisements, on the internet or on television. The author chose to analyse this phenomenon on case of television show Your Face Sounds Familiar (translated as Tvoje Tvář Má Známý Hlas) based on her own experiences which she gained in past while participating on the creation of this project. Next to a content analysis, which is supposed to reveal specific signs of objectification on television screens, the author also carried out a participant observation during the preparations of the broadcast. The purpose of the observation was to reveal to public how such television formats emergence and to determine if the phenomenon of objectification is also present in the show's background. To finalise the practical research, she adds in-depth interviews with some of the artists who participated in the making of chosen television broadcast. These interviews reflect their way of thinking about objectification of their own bodies and show their perspective on this phenomenon in wider frame.
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Průšová, Petra (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially defines entertainment industry and then analyzes the basic marketing knowledge, with focus on advertisement. In analytical part the work deals with differences of marketing in entertainment industry and addresses the key problems in entertainment industry as well as key problems in advertising. Finally, this work offers a solution for these problems in form of advertising on thematic events, which is illustrated on the example of Festival of Fantasy.
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Entertainment programmes in Czech television with an emphasis on public television.
Hirsch, Cyril ; MYSLÍK, Václav (advisor) ; SVOBODA, Otakar (referee)
Entertainment has been one of the major genres throughout the history of television, which has served an entertainment function from its very beginning. With the arrival of the dual broadcasting system, the genre became controversial in the context of public service to citizens.
The thesis discusses the evolution of entertainment programmes in Czech television, placing an emphasis on Česká televize (Czech Television), the public TV. The thesis provides a comprehensive picture of the genre, putting it in the context of the historical development of Česká televize and, later, the arrival of commercial broadcasters in the Czech Republic. It discusses the development of TV entertainment formats in terms of programming, as well as the possibilities and types of programme production. Yet the most important part is the comparison of private broadcasters' and the public institution's approach to the entertainment genre, which, by definition, tends to be rather commercial in its concept.
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From Operetta to Musical
Bár, Pavel ; SÍLOVÁ, Zuzana (advisor) ; CÍSAŘ, Jan (referee)
Dissertation thesis describes the evolution of popular musical theatre ? especially operetta and musical ? in Czechoslovakia after 1945. It analyses particular productions, follows important development periods of this kind of theatre as well as changes of attitude of communistic regime to its existence and artistic expressions ? not only in the overall context of changes in the theatre system or social and political situation in the country but also in the context of development abroad. Study mainly deals with events in major popular musical theatres (especially in the Karlín Musical Theatre in Prague) but it doesn´t neglect major productions of small or regional scenes. Dissertation proceeds both from existing literature and authentic historical sources, evidence and memories.
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Electronic dance scene as a picture of the lifestyle
Syslová, Kateřina ; STAVĚLOVÁ, Daniela (advisor) ; GREMLICOVÁ, Dorota (referee)
This thesis examines the phenomenon of youth entertainment - electronic dance music - within the last three decades. Since the end of the 1980s, this experimental music has developed into a recognized music genre worldwide. Stemming from experimental music are tens of differentiated sub-genres. I studied the three main genres of electronic dance music: freetekno, drum and bass, and house music; and describe their structural elements: idea, music, space, drugs, and dance. In addition, this thesis reveals conclusions from my anthropological research. My research method consisted of using participatory observation, interviews and questionaires. The research was based on the following hypothesis: Fans of each three subgenres (freetekno, drum and bass, and house) mutually differentiate not only on an economic and social level, but also in the realm of life attitudes. The theoretical basis of my work derives from Victor Turner´s theory of communitas which was published in his book, The Ritual Process, in 2004.
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Analysis and future of electronic market for entertainment industry and media
Horák, Vít ; Měsíček, Libor (advisor) ; Bruckner, Tomáš (referee)
This thesis analyzes today's digital market of interactive entertainment and movie industry in the Czech Republic. Essential legal terms and new regulatory changes are described, providing descriptions of subjects involved, means of distribution and main online services present in the Czech market. Further on, the issue of digital piracy is dealt with, focusing mainly on its structure, participants and reasons of its existence. Last but not least, the analysis of the movie industry is developed, followed by new distribution means proposals and overall conclusion. Analýza a budoucnost elektronického trhu pro zábavní průmysl a média
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The size structure of companies and the concentration of the existing market
Hrubá, Daniela ; Soukupová, Jana (advisor) ; Breňová, Lubomíra (referee)
The target of theoretical part is to characterize measuring of enterprise monopoly strength, to describe market structures and to theoretically define the tools of measuring concentration in the industry. The result of the practical part is evaluating situation in the Czech lottery market and judge the size within whole entertainment industry. Then, considering of monopoly strength of one company and her competitive environment in the entertainment industry, analyze her targets within whole Lottery market and her history and report.
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